CRACKING MOVIE RELEASED FOR EASTER – New chick flick captures first moments of life

‘Why not?’ I thought. Cute idea so I’ve posted this for a friend!

Nature lovers across the globe will be able to enjoy some real “hen-tertainment” this Easter by watching the first live chick hatching using Google+.

Chick-cam, an initiative by ethical egg producer the happy egg co., will document the first five days of life of 16 newborn chicks as part of an initiative to educate people and encourage them to fall in love with hens.

Giving virtual viewers a unique window into the world of chickens, Chick-cam will use three cameras, including a night-vision camera, to follow the action 24/7 – from the final stages of incubation to the chicks’ pecking their way out of their shells.

All the events will be broadcast on the happy egg website (www.thehappyegg.co.uk/chick-cam) where people will be able to watch the hatching in real time as well as interviews from hen experts on the week’s activity. As part of the initiative, viewers will be able to win happy egg prizes. The chick flick will also be available to watch via Google+ Hangouts On Air – enabling millions to enjoy the experience from their computer, tablet or phone.

Working in partnership with The Happy Chick Company, the specialists in complete chick hatching experiences for nurseries and schools, the incubator will be closely monitored and controlled by a team of experts to ensure the chicks have everything they need to come out of their shells. The chicks will then be re-homed to The Happy Chick Company’s trusted network of poultry owners and smallholders.

Founded in 2009, the happy egg co. is the UK’s number one free range brand and is committed to the highest standards of animal welfare. As well as plenty of green pasture to roam and forage, all happy egg farms are equipped with an assortment of activities to enhance the birds’ natural surroundings – from towers to perch on, sandpits for dust-bathing, and natural play areas with logs, foliage and cut branches.