Michiko and Me announces charity partnership with Action Against Hunger
A commitment to help end child hunger
British childrenswear brand Michiko and Me is pleased to announce its support of Action Against Hunger, an international humanitarian organisation committed to ending child hunger. Michiko and Me will provide year round support by making a generous donation on each product sold to Action Against Hunger. Donation amounts will range from £1 to £5 per product and to celebrate the launch of the partnership, Michiko and Me will apply this donation across their entire product range.Nicky Lumb, founder of Michiko and Me says, “Our Michiko and Me designs are based on a principle of growing as the child grows. This notion of our children growing happily and healthily is a privilege that we often take for granted. Most of us are fortunate enough to be able to feed our children but this is not the case for all families around the world. Knowing you cannot feed your child is so painful, which is why Michiko and Me wanted to back a charity that supports children and families in the struggle against hunger. Action Against Hunger’s work includes saving malnourished children’s lives and improving families access to food and clean water for the future, making them the perfect charity for us to partner with.”Caroline Chaplin, Senior Corporate Fundaising Officer at Action Against Hunger, says, “We’re delighted to be working with Michiko and Me in this innovative way. Not only will it help raise vital funds for our work, but the added exposure we gain through the partnership will help educate more people about the devastating impact of child hunger and the steps that we can all take to help defeat it.”Michiko and Me will start making a donation to Action Against Hunger with every sale through their website www.michikoandme.com from the 01st of June . This will also apply to brand new products such as their Iroka dress (detail pictured above). Action Against Hunger’s logo and website links are clearly featured on the Michiko and Me website and social media sites to help raise awareness and further promote this partnership.Support can be shown by spreading the word and sharing our posts on Facebook www.facebook.com/MichikoandMe and Twitter @MichikoandMe.
About Action Against Hunger
Action Against Hunger | ACF International is an international humanitarian organisation committed to ending child hunger. Recognised as a leader in the fight against malnutrition, ACF works to save the lives of malnourished children while providing communities with sustainable access to safe water and long-term solutions to hunger. With 30 years of expertise in emergency situations of conflict, natural disaster and chronic food insecurity, ACF runs life-saving programmes in over 40 countries helping some 7 million people each year.
About Michiko and Me
Michiko and Me is a new line of luxury, yet ethically produced, clothing for babies and children aged 0-8 years. Made in Britain using the highest quality Liberty® Art Fabrics, the collection is designed to grow with your child. This sustainable ethos means that the Michiko can be worn season after season and for all occasions.
All the Michiko and Me garments are made here in the UK from a small studio in London and are cut by hand by highly skilled seamstresses. Strong ethical values are of the upmost importance to Michiko and Me and by ensuring that their garments are manufactured without the use of child labour or underpaid workers, parents can be confident that they are making an ethically responsible purchase.
The collection is currently available at www.michikoandme.com and a growing number of carefully selected retailers.
CASE STUDY: Eight-month-old Idrissa, Niger:
A mixture of drought and on-going poverty has resulted in depleting crops and rising food prices and Idrissa’s mother has been struggling to feed her family. Sadly, her little boy developed severe acute malnutrition – the most deadly type of hunger. He was close to dying when he was brought to Action Against Hunger’s feeding centre but luckily he reached the team just in time.Continue Reading
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